Objectives:

- Journalist 

- Nature 

- Black notebook 

- Something that represents who she is as a person 

IDEATION: Phase 1: Icon

- Pen 

- Initials 

- Tree

IDEATION: Phase 2: Card 

For this I moved away from what the client wanted just a bit and really played into the journalist notebook that she uses. 

IDEATION: Phase 3: Blend 

After feedback, the client liked the idea of the bold yet simple business card design using the pen icon that was developed.

Color: version 1

Color: version 2

Color: version 3